Concordance Academy 'The Letter'

Reincarceration is a phenomenon that stems from a lack of systemic and social support. Concordance Academy, an organization that works to reduce the reincarnation rates of the formerly convicted by using art and holistic re-entry processes, needed a film to underscore the empathy, forgiveness, and dignity that inform their philosophy. So, Cutter and Weber Shandwick teamed up to shoot this emotional campaign.