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  • Writer's pictureLauren Anderson

Cutter’s “I Am Mercedes” Campaign Celebrates Women and Wins Silver at the 8th Annual Shorty Awards

We are thrilled to announce that our "I Am Mercedes" campaign for Mercedes-Benz and Merkley + Partners received a Silver Honor at the 8th Annual Shorty Awards. This recognition celebrates the exceptional work of our team and the impact of our campaign.


Paying homage to the origins of the iconic Mercedes-Benz brand, named after one of the founders' daughters, our campaign aimed to inspire and empower women. The videos we produced resonated with audiences, garnering an impressive 116.5 million total video views and 941,000 organic impressions across Meta and TikTok during International Day of the Girl and International Women's Day.


As a women-owned production company, this campaign holds a special place in our hearts and aligns perfectly with our values. We are honored to have had the opportunity to bring these stories to life and collaborate with Mercedes, Merkley, our talented cast, crew, and post-production partners.


Congratulations to everyone involved in creating such a successful campaign! We are grateful for the recognition and proud of the positive impact our work has made.




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