Jessica Edwards Helms P&G 'Come Clean' Commercial

Women do 65% of household chores & that needs to change, so Cutter Director Jessica Edwards teamed up with P&G on their latest campaign to "Close The Chore Gap." Produced on the ground in Toronto by the Cutter team, in partnership with Merchant HQ, this spot is essential, timely, and close to all our hearts. As a woman-led company, we're proud to be behind this message. Many thanks to our partners at M BOOTH and of course, P&G!