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  • Writer's pictureLauren Anderson

Cutter Partners With Merkley+Partners On Cross-Platform 'I am Mercedes' Campaign

Where did the name 'Mercedes' come from? Turns out, Mercedes, one of the world’s most iconic brands, was named after a girl! To celebrate International Day of the Girl, we had the honor of shooting and editing this 'I Am Mercedes' campaign featuring 10 exceptional women, all named Mercedes, as they share their hopes for the future! Directed, crewed, and edited by women this spot proves that once a girl or woman starts something, amazing things happen. Check out the article onLittle Black Book. Thank you to Mercedes-Benz and Merkley + Partners for your creative partnership!

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