Edwards' Powerful New Campaign for CIBC Captures the Emotional Journey of Embracing New Beginnings

In Jessica Edwards' new campaign for CIBC, she captures two families' powerful life changes authentically and through a filmic lens, sharing a message of hope and determination. The campaignshowcases the challenges and emotions of starting a new chapter in a new country, but also the promise of a better future. The campaign is a powerful reminder that with determination and sacrifice, anything is possible!